Selection philosophy
What “whole” means when we write it on a label
We reserve the term for foods that arrive close to their harvested or milled state, with processing limited to what safety and shelf life reasonably require. The notes beside each listing explain varietal differences in plain language—useful when comparing two rices, lentils, or flours side by side.
Observation before assortment
Before an item enters rotation, we read supplier sheets, visit when distance allows, and cross-check allergen statements. If documentation slips, the listing pauses until the gap closes.
You will see harvest windows, milling dates where relevant, and storage suggestions that match Finnish flats and larger households alike. Nothing here is written to impress—only to help you decide.
Supplier criteria we publish
The table below summarises what we check before a partner supplies recurring stock. Specialist items may add one or two rows—those appear on the product page instead of here.
| Topic | What we verify | If something changes |
|---|---|---|
| Traceability | Country of origin, cooperative or farm name when available, last verification date. | Change log entry and customer-facing note. |
| Cold chain | Maximum exposure times and route feasibility. | Alternative day or dry substitute suggested in writing. |
| Substitutions | Closest match with price difference shown before dispatch. | No silent replacements; you confirm or decline. |
| Packaging | Plastic grams per kilogram shipped tracked monthly. | Rolling average published for transparency. |
Catalogue cadence
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Weekly staples review
Oats, pulses, oils, and salt stay under frequent price checks so baseline baskets remain predictable even when specialty items rotate.
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Biweekly specialty insert
Smaller mills and orchards appear in short runs—quantities are capped to avoid waste and to keep attention on quality.
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Monthly packaging audit
We measure plastic grams per kilogram shipped and compare with the prior month. If a supplier trial increases impact, we document the trade-off openly.
Questions we hear often
Are harvest notes identical every season?
Weather shifts year to year. We publish what we know for the current batch and update when a new lot arrives—without promising outcomes we cannot control.
How do substitutions work if traffic delays a route?
We propose the closest match with price difference before anything moves. If timing makes chilled items unsuitable, we suggest a dry alternative or a new window.
Can I request documentation for a workplace kitchen?
Yes—mention the context in your message. We can provide allergen statements and temperature summaries suitable for internal records.
Ask a specific sourcing question
We answer with references, not slogans—include SKUs if you have them.
Write to us